Belfabriek Identity & Website Design

Belfabriek, Dutch for Call Factory, are a telephone company in the Netherlands specialising in setup and management of 0800 and 0900 numbers.

The signature is a play on positive and negative space of stylised factory chimneys which create a sense of space and perspective. It also works as a rotated ‘F’ from ‘fabriek’. The factory element plays a significant role in branding of Belfabriek video, SEO and legal spin-offs and services.

A few representative pages form the Belfabriek brand identity guidelines document.

Over time, Belfabriek have launched a number of new businesses in the area of video production, SEO, legal etc. The new companies are linked by names so the identities had to work and appear as a family.

Since 2009, I’ve helped design and build the Belfabriek website and several major updates. The latest iteration required a number of graphics illustrating each of the features that a customer gets with a purchase of a number.

The graphics are designed to work as a system from which Belfabriek can combine elements to create different arrangements based on the process and technical feature that needs to be explained.

The graphics also use elements and details from the Belfabriek identity guidelines.